CYCLE CRAFT
welcome! this is…
Brenna Wrye-Simpson
Accessible, tailored training structures for every cyclist
An actionable plan built on empathy, communication, & creativity first
Specializing in road, cyclocross, gravel, MTB
Preparation for racing & also training for training’s sake — across all ages & walks of life
Professional, scalable, experience-rooted coaching that is built on your dreams & invested in your success
Personal Cycling Coaching
Based in Portland, OR
Craft (noun): 1) skill in planning, making, or executing, 2) an occupation, trade, or activity requiring manual dexterity or artistic skill, 3) the members of a trade or trade association
Craft (verb): to make or produce with care, skill, or ingenuity
A LIFE BUILT celebrating THE BIKE & RIDER
©Patrick Means, 2018 CX Nationals
©Ethan Glading, 2024 Cyclocross Gullegem
2019 OBRA road racing clinic
©Drew Coleman
©Snowy Mountain Photography, 2022 Indy Criteriums
©Ethan Glading, 2024 Cyclocross Hamme
©Devin Feilen, 2025 Portland Criterium
2014, PBLRB does the North Star Grand Prix
2021 Cyclocross Nationals w/ Cascadia Junior Cycling, Chicago
2023 Oregon Gran Fondo w/ athletes & mentors
©Patrick Means, 2019 Ruts'n'Guts
©Adam Koble, 2023 Pan-Am Championships
©Drew Coleman, 2019 Jingle Cross World Cup
©Pat Daly, 2021 DNA Pro Cycling Team camp
2024 CX Season
©Snowy Mountain Photography, 2023 Joe Martin Stage Race w/ InstaFund Pro Cycling
2022 CX training in Northampton
©Organic Bike Co., 2024 Redlands Bicycle Classic
©Drew Coleman, 2019 Jingle Cross World Cup
©Snowy Mountain Photography, 2023 Joe Martin Stage Race w/ InstaFund Pro Cycling
©Wil Matthews, 2023 Oregon Trail Gravel Grinder
2021 American Crit Cup Best Team w/ DNA Pro Cycling
©Pat Daly, 2022 Cyclocross Nationals, Hartford
2021 Boise Twilight Criterium
©Drew Coleman 2020
©Drew Coleman, 2018 US Nationals, Louisville
Team S&M CX & friends at 2022 Cincy CX
©Wil Matthews, 2023 Oregon Trail Gravel Grinder
©Drew Coleman, 2019 Jingle Cross World Cup
©Wil Matthews, 2023 Oregon Trail Gravel Grinder
©Snowy Mountain Photography, 2023 Joe Martin Stage Race w/ InstaFund Pro Cycling
2015, teamwork
©Pat Daly, 2022 Cyclocross Nationals, Hartford
©Wil Matthews, 2023 Oregon Trail Gravel Grinder
©Pat Daly, 2022 Cyclocross Nationals, Hartford
©Devin Feilen, 2025 Portland Criterium
2019 crit clinic hosted by the Homestretch Foundation, Tucson, AZ
2025 CX World Championships, Liévin, FR
©Annalisa Fish, 2023 UCI Gastown Gran Prix
2020 CX World Championships, Dübendorf, SWI
©Drew Coleman, 2019 Jingle Cross World Cup
©Blake Dahlin, 2025 Redlands Bicycle Classic, Cara got 2nd on Sunset!
“Brenna has endless experience and knowledge when it comes to training and racing. She’s also adaptable, enthusiastic, and curious, and she knows how to make training fit both your life and your goals.”
“Brenna brings a dynamic and nuanced approach to coaching. While working with Brenna, she would train alongside me to fine-tune technical riding and help me build my physical strengths. Her experience as a professional cyclist also guided me through race tactics and taught me how to create new strategies. Together, we were able to set big goals, implement practical training plans, and achieve new performance targets.”
“Working with Brenna was an invaluable experience. If you’re looking to grow as an athlete, I cannot recommend her enough as a coach! We worked together for a year through my off season and racing calendar, building strength on the bike and a deeper understanding of nutrition, mechanics, tactics, and skills. Brenna is a working mechanic and an active racer across multiple disciplines, giving her coaching a vital and immediate quality: she understands how tough it is to balance work and training, she rides the routes you train on, and she races the races you’re training for. Working with her had real, immediate, and long-term impacts on my cycling performance and outcomes. With Brenna as my coach I saw my first top-step podium finishes, constantly hit and advanced personal best power performances across critical zones, and feel as though I unlocked new potential as a cyclist”